Ethics and luxury in the same sentence is not a new trend but has been around for some time. In particular, in the jewellery industry there exist a set of Responsible jewellery standards. Tomás Navarro Blakemore, Associate at FRORIEP, Pauline Evequoz, Sustainability Manager at Chopard and Diana Culillas, Secretary General of the Swiss Better Gold Association (SBGA) discuss the importance of these standards particularly for the inclusion of the various actors in the supply chain. Notwithstanding the foregoing, our guests also highlight the challenges they bring for smaller businesses when managing the related risks and improving the sustainable practices in the industry.