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Froriep Blog Posts for Topic Author James Merz EN

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James Merz

James Merz' practice focuses on intellectual property law, IT, technology and data-protection law, unfair competition law and civil litigation in these fields. He also advises on commercial and contract law. Prior to joining Froriep in 2015, James Merz spent two years as an associate at a law firm in Zurich. He trained with the Commercial Court of the Canton of Aargau and a law firm in Zurich. James Merz graduated in law and economics from the University of St Gall in 2010 and was admitted to the Swiss Bar in 2012. In 2015 he was awarded a Master of Laws (LL.M.) in intellectual property law from the London School of Economics and Political Science (LSE). His working languages are German and English, and he has a good knowledge of French. James Merz is a member of both the Zurich and Swiss Bar associations and the Institute for the Protection of Industrial Property (INGRES).

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A checklist for registering geographical names as trademarks in Switzerland

Posted by on 11 October 2016

Geographical names can be a great source of inspiration for new trademarks. Well-known trademarks that consist of or have been inspired by geographical names include, for example, "Montblanc" or "Maui Jim".

Topics: Intellectual Property

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