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    Frédéric Serra

    Frédéric Serra

    Frédéric’s practice focuses mainly on intellectual property, new technologies and commercial tran-sactions. Frédéric has been a partner at our Geneva office since 2011. He is a highly experienced litigation lawyer in all fields of intellectual property, including unfair competition, and has extensive experience in complex non-contentious intellectual property matters. He advises on licence and assignment agreements, film production agreements, sponsorship, endorsement and product-placement agreements, IT-related transactions, research collaborations, development contracts and technology transfers.

    Froriep Attorneys-at-law
    Law Blog

    10 February 2017 | Frédéric Serra | Talia Wigger
    Topics: Intellectual Property 

    Swissness : Improved Protection of Swiss Branding

    In a society where the origin of products is decisive, Switzerland enjoys an excellent reputation which extends far beyond its borders. For this reason, "Swiss made" is a guarantee of tradition, quality and exclusivity. It is therefore not surprising that the products associated with Switzerland possess a certain prestige and renown that directly influence the decisions of consumers.
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